Syoss - Masterbrand Digital rebranding

Syoss rebranded their digital identity. This project revamped the brand’s Visual Direction, Tone of Voice (TOV), Social Content Guidelines including new Brand Films—each carefully crafted for global markets. The bold new Syoss black theme empowers women to take center stage with confidence. Striking visuals showcase vibrant ingredients, rich textures, and dynamic close-ups, accented by subtle circular element. Dynamic filming techniques and seamless transitions further enhance the Syoss spotlight effect. The new Syoss voice embodies trust, confidence and expertise that only seasoned hair professionals provide.

To complement this transformation, Syoss Stage was introduced as a dynamic digital hub, offering product highlights, expert insights, step-by-step tutorials, and advanced hair diagnostic tools.

Agency: Hey Honey
Client: Henkel
Role: Art Direction, Graphic Design