Natoo x Crocs Collab

To launch the Crocs x Natoo Collab, the YouTube superstar provided her fans with several limited edition Jibbitz charms. The campaign visuals embody Natoo’s tarot reading skills. The Jibbitz’ - aluding to Natoo’s universe - are paired with custom-drawn illustrations and vibrant, sparkly elements, alluding
to the ethereal and misterious world of tarot reading. The campaign was led on social media, and included an activation in Galeries Lafayette, Paris.

Agency: Hey Honey
Client: Crocs
Service: Graphic Design, Illustration, Art Direction